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Brands are the foundation of today’s consumer society. How can they keep this commercial advantage ? How can brands develop their values for or with their customers these days?
In a time where the battle between brands and private labels is constant, marketing tools and initial positioning have never been more essential.
This session will offer you an insight into the positioning and tools used by the “winning” brands.
P R O G R A M17:00 - 17:30 Welcome
17:30 - 17:35 Intro Pierre-Alexandre Billiet - François-Melchior Polignac
17:45 - 18:25 Future of Brands - Global expert Andy Stalman will get into brands and their evolutions
18:25 - 18:45 Our national hockey team: "Winning as a team"
18:45 - 19:10 Study Sales Team Awards!
19:10 - 19:30 Cocktail
19:30 - 20:15 Awards ceremony during the cocktail
20:15 - 22:00 Drink & walking dinner
P L A C E T O B E